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July 17, 2019 @ 3:44 pm

How to Make the Most of an E-blast

An e-blast can be your way of reaching as many of the new customers as possible. This is most effective when it is not boring. You need to apply the best email newsletter design skills to get it right.
This is where you need more visual content in the newsletter design. There is a preference to visual info than to text and others. You shall thus find that placing the right images in the newsletter goes a long way. You need to make sure you choose those that fit the message being passed. The text can also be made more interesting by using varying text sizes an even animated GIFs. You need to make sure the images are not too much, thus putting off the intended audience.
You should also think of using an HTML newsletter. It is the best when compared to a text version. It has a feature that lets you know who has opened the mail. There is also the ability to add visual links in the e-blast and to then track clicks. Experiment by making one that has a graphic with words such as click for more on this service! By linking it to a landing page, you will attract more visitors and push the sales figures.
You can also work on the current e-blast design template. You do not have to be a highly skilled web designer to manage that feat. There are several email newsletter template applications you can use on this project. There is no shortage of themes as per the occasion in question. There are also customizable options for each occasion.
You need to also make sure the e-blast can be viewed in multiple device types and browser preferences. You can be certain that a large percentage of your audience will consume the newsletter through a mobile device. This is why having s mobile version of the e-blast well designed shall get your message further than any other choices. You will notice that in most of the web design considerations we now have, a mobile version of any site or online element is given priority over the desktop version. The number of users on mobile devices eliminates any other outcome in terms of prioritizing. You have to reach the customers at their current locality. You want to do so in the best possible fashion, and as intuitively and natural as possible.
You need to also remember to make sure your website is well designed. An e-blast is a way of you getting your business as much attention as it can. It needs to be well balanced in its efforts to get as much of the limited attention span people have online. When it pulls them in, they need to find your site ready to serve them. You shall discover more ways of ensuring this is the case on this site.